Style Icon of the Week: Zoella

Hey there fashion lovers!
I hope you’ve all had a super duper weekend! I’m trying not to get really excited whilst I’m writing this but I saw something today which made me really, really happy. Today I reached 5,000 views on my blog which I’m ecstatic about. I also can’t believe this is my 99th blog post! I seriously don’t feel like I’ve written that many, and still get nervous when I’m publishing a new post! Anyways without further ado, my style icon for this week is Zoella!

“Zoella” is 22 year old Zoe. She is a blogger and youtuber who talks (and writes) about fashion, beauty and life. She started her blogging journey in February 2009 and ‘Zoella’ was born. After years of hard blogging work, Zoe has built up a massive following of people both through the youtube platform and her writing blog. Now she can boast over 3 million subscribers and some amazing youtube experiences such as working with Daily Mix and interviewing One Direction. For me, Zoe shows that blogging opens up so many opportunities and that sticking with it and enjoying it is important. Take a look below at my favourite outfits of hers!

Here is Zoe with fellow youtuber and boyfriend Alfie. I really, really love the black wedge shoes she’s wearing. I think they look really cute with this dress but could also work with hundreds of other outfits. The big clutch teams perfectly with the shoes and the studs give the whole outfit an ‘edge’. I like the dress on Zoe, personally I wouldn’t wear it but I think it looks great on her and doesn’t look to ‘frilly’ or ‘girly’ if you know what I mean.

I think this outfit looks fab. It works really well for autumn winter looks, especially with the chunky wooly hat (which looks very similar or could possibly be the one from Topshop that I featured on my blog last week). The coat is also super duper trendy and would work well with many different outfits – worth a purchase this season, just need to find out where it comes from!

Lastly is this pretty, pretty picture of Zoe. Her make-up is obviously flawless (and her hair!). But the one thing which really draws me to this picture is the peter pan collar. Zoe seems to absolutely love the peter pan collar trend and wears it with dresses, skirts and jumpers! I love, love, love it!

Zoe always looks great and I am really enjoying picking up some tips from her about both fashion and beauty. She rocks both high end and high street regularly (check out her fab Primark hauls). If you haven’t already, I would urge you to check out Zoe’s blog here –

And it’s definitely worth watching her videos on youtube on both her channels (yes, she has two!). Here –

and here-
My style icon this week is Zoella, but who is yours? Tweet me their name and a reason why using the hashtag #MyStyleIcon to @madfashionlover or drop a comment below! You never know… next week it could be them!

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